BUILDING LONG-TERM SUSTAINABLE BRAND VALUE Establishing a sustainable brand impact not only generates strong associations about the brand but also enables marketers to maintain sustainable growth over time. A brand’s sustainability is its capacity to sustain and grow today without comprom

BUILDING LONG-TERM SUSTAINABLE BRAND VALUE Building a sustainable brand impact not only generates strong associations about the brand but also empowers businesses to maintain sustainable growth for the future. A brand’s sustainability is its capacity to sustain and grow today without unde

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